Much hate, fear, panic is afflicting the Usonian people. So much so that people are having a panic attacks and striking out in fear yelling, screaming insults, and even rioting. This is being encouraged and stimulated by politicians, evil capitalists, media, and others.
It’s at times like this I recall Edward Bernays. That name might not be familiar to you, but he is a, maybe the, most important person in the area of “public relations,” or as known by its more familiar name of “propaganda.”
Bernays was instrumental in studying and apply manipulative techniques used in sales, public opinion, and others. He sometimes called the Father of public relations.
He wrote many influential books and articles with his most famous book “Propaganda.” This book most clearly conveyed his views and techniques.
In an interview with his daughter, she mentioned that her father did not trust “popular democratic judgment believing it to be unreliable. This unreliability needed “guidance from above,” that is, “enlightened leaders.”
He is known for a number of efforts to sway Usonians and others. One of his famous efforts was to change the public opinion of women smoking in public. This view in the early 1900s and dealt with women caught smoking in public. If caught, there was a danger of being arrested and/or fined. Bernays changed this by having a parade in New York City in 1929 with models holding lit cigarettes. This event was staged to be “news” which was widely presented to the public.
Another famous manipulation was the promotion of bacon. Since bacon sales were dropping (is that possible?), he worked to increase them. He asked a physician if the typical breakfast of juice, coffee, and a donut was sufficient for humans. The physician replied that it was not. Bernays then encouraged the physician to write to other physicians. Bernays sent out 5,000 letters to physicians with ~4,500 responding that people needed a more substantial breakfast. This was then presented as news with the fact of “over 4,500 physicians believe people should eat a heavier diet” and mentioning that bacon and eggs would provide the nutrition needed. What happen? The sales of bacon and eggs increased.
In chapter 3 of his book “Propaganda,” he writes:
“WHO are the men who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities, about the tariff, about the price of rubber, about the Dawes Plan, about immigration; who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve on our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?”
Later in the same chapter, he writes:
“In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power. A man buying a suit of clothes imagines that he is choosing, according to his taste and his personality, the kind of garment which he prefers. In reality, he may be obeying the orders of an anonymous gentleman tailor in London. This personage is the silent partner in a modest tailoring establishment, which is patronized by gentlemen of fashion and princes of the blood. He suggests to British noblemen and others a blue cloth instead of gray, two buttons instead of three, or sleeves a quarter of an inch narrower than last season. The distinguished customer approves of the idea.
But how does this fact affect John Smith of Topeka?
The gentleman tailor is under contract with a certain large American firm, which manufactures men’s suits, to send them instantly the designs of the suits chosen by the leaders of London fashion. Upon receiving the designs, with specifications as to color, weight and texture, the firm immediately places an order with the cloth makers for several hundred thousand dollars’ worth of cloth. The suits made up according to the specifications are then advertised as the latest fashion. The fashionable men in New York, Chicago, Boston and Philadelphia wear them. And the Topeka man, recognizing this leadership, does the same.”
This is pure manipulation.
We are being manipulated.
So when you see large amounts of social media, news sources, and “beautiful” people promoting something through fear, covetousness, “the latest thing,” realize that you are being manipulated. Fear is a great motivator. Fear of disease, meeting basic needs as food, clothes, and safety as easily influence by government leaders, news sources, and others. This fear and the news of “new research shows” manipulate many into the views and beliefs of those leaders.
People need to break free from this manipulation, recognize it, and search numerous sources of news, etc. to arrive at the truth.
Posted by choco at 17:13
Labels: Edward Bernays, manipulation, propaganda